How to start a business podcast: a step-by-step guide
The decisions that decide whether a business podcast survives: the job of the show, the premise, format and cadence, your first ten episodes and a workflow you can sustain.
Read guide → ChecklistWhat to do after editing a podcast episode: the full checklist
A practical after-the-edit checklist for transcripts, show notes, chapters, social posts, YouTube, guest follow-up and keeping the episode organised.
Read guide → Business growthHow a podcast can grow your business without becoming a second job
A founder-friendly guide to using a podcast for trust, sales conversations, customer insight and reusable content — without drowning in production admin.
Read guide → MeasurementPodcast ROI: how to tell if your business podcast is actually working
Downloads won’t tell you. A practical framework for measuring a business podcast against the job you gave it — trust, relationships, sales support and content leverage.
Read guide → GuestsHow to get great guests for your business podcast
Who to invite, how to write an invite people say yes to, effortless booking and prep, and the follow-up that turns a good conversation into a real business relationship.
Read guide → WorkflowHow to get show notes, a title and chapters in minutes, not hours
A practical tutorial for the slowest part of publishing: a show notes structure that works, fast title formulas, chapters people actually use — and how to stop doing it by hand.
Read guide → OrganisationHow to organise podcast files and media assets: a folder-based workflow
A hands-on how-to for managing recordings, edits, transcripts, covers and guest assets by hand — stage folders each episode moves through, from the editor to prep to published.
Read guide → Knowledge baseYour back catalogue is a business asset — make it searchable
Every episode you’ve published contains quotes, stories and answers your business could be reusing. How to turn a pile of old audio into a searchable knowledge base.
Read guide → RepurposingTurn one podcast episode into a week of content
How to repurpose one finished episode into show notes, short posts, an article, email, clips and a searchable source of future ideas.
Read guide →